At FitFlop™ we believe that our ‘newness’ at shoemaking gives us the freedom to dream. To see footwear with fresh eyes – and deliver equal parts fun, fearlessness and functionality.

Seven years ago, when we first put our precision ergonomics under a set of sporty looking flip flop* straps, the only rules
we followed were dictated by our expert biomechanists.

We put that advice into practice, created a multi-density Microwobbleboard™ midsole, and launched it in our first FitFlop sandal. Over twenty million** pairs have been sold since. (And we’re repeatedly told – by happy customers – that we make the most comfortable footwear in the world.)